I am so happy to share my new logo with you! It’s in black and white and it has my own art incorporated in it. I am quite proud of it because I designed it myself. The ‘only’ thing Bob did was making it suitable for all kinds of online usage. Not unimportant, but still 😉 .
We also made a banner:
The idea behind my new logo
The reason this logo and banner suits me and my art is the circle of art I have tried to embody with it. In the logo my name and artistry are the breeding ground of the art, blooming into a logo. The largest spike sort of sprouts from the F in The Fran.
In the banner it’s the other way around. There it’s nature, art and life that inspires me as an artist and as a human being. The ‘T’ from The Fran sprouts from the grass.
Black and white
I’ve made my new logo in black and white. Firstly, because I work a lot with ink and make a lot of black and white art. Secondly, because my ink drawings are very much part of that circle of art: they are the inspiration for many of my oil paintings. And lastly, because I wanted my logo to not only be my art (what it would have been – or so I believed it would have been in colour) but also an invitation to you to make your own associations.
For instance, one of the first viewers replied with: ‘Oh, I really like it a lot! I see a father with a football and his sun next to him. It reminds me of me taking my kid out on the soccer field every weekend.’ And somebody else said: ‘I see two people making out inside that flower, I love that.’
And I really love that a logo can do that. So. My new logo folks! Hope you like it!
FYI: The Fran Zone still exists
And for if you were wondering: The Fran Zone of course still exists! It is still the name of my art shop and it is still the name of my online community of art lovers. Which you can still join if you love free art downloads every month, behind the scenes sneak peeks into my art studio and other wicked deals and collector’s perks: