Lately I have been feeling the pressure of finding or creating my signature style as an artist. In this blog I want to elaborate on this: is it really vital to find or pursue your signature style? What are the pros and cons of a signature style? And, in case you come to the conclusion that it is vital: how do you find it?


If you’re an artist or pursue any form of creative profession these days, online marketing is vital. Or so does everyone keep telling me. It’s the one thing Martha May Ronson, Navigating the art world by Delphian Gallery and Donald Miller (StoryBrand) have in common. Something about being a brand. Or creating a brand around yourself and your work. And how vital it is to have a brand if you want to become something like remotely successful in your line of work.

Something in me feels tiresome about having to build a brand around me and my work. Or frustrated. While at the same time I’m also very much intrigued about that whole branding idea. I mean, I didn’t call myself The Fran for nothing, right?! But I still can’t get my head around it: do I want it or do I not want it? And if I don’t want to, what’s the reason? Because it better be a very good one if you believe Ronson, Delphian and Miller…


So let’s start with appointing the pros of having a signature style:

  • You and your work are being recognised by viewers and that’s how your own work becomes your best affiliate
  • People know and become convinced about why they should be buying your work
  • You automatically attract the right people (that is: if your brand suits you!)
  • You will become trustworthy as an artist and as a business: you prove you deliver quality works within a recognisable range over a longer period of time, people dig that!
  • Artistically you have a sort of base ball park from where you start. I guess that could make things easier when it comes to finding new ideas or exploring new subjects? (I cannot know this for sure, for I feel that I haven’t found my signature style yet.)
  • As an artist it makes it easier to connect with suitable galleries, shows, events, etcetera. Because you will know immediately whether or not it’s a match.


Then there’s the cons of having a signature style. I don’t know about you, but I feel very strongly about these. Most of them are questions, because I’d really like your input on these!

  • How is it possible to keep experimenting and exploring new ideas if you have to stick to your signature style?
  • I myself find the work of artists who have found their signature style often very repetitive and boring. But I don’t know whether that’s a good thing? It could also mean that I am just not the intended viewer/buyer and that everything is sorting itself out?
  • For me it feels very intangible: when do you have a signature style? What is required to call it that? Is just working with oil enough to appoint ‘oil’ as your signature? Or does it require something about the subjects or your approach as well?
  • You can’t switch once you’ve found it? Again: question mark.

Let’s leave the list for what it is. Because I’d like to elaborate my doubts with an example. In her free masterclass on how to sell your art online Ronson talks about Banksy. About how he has build a very recognisable brand around him and his work. You immediately recognise his work as his. You know his values (political satire, transience) and his style (street art, black and white drawings). And when I heard Ronson talking about Banksy it really hit me: it works! I appreciate this Banksy brand as a viewer and as an art lover. But if I were in his shoes as an artist I would probably feel very restricted and confined. Or would I?


Writing and thinking about this I now feel there’s just one very clear question I have to ask myself. What is my goal? If my goal is to make money with my art I think it is very clear that I should be working on becoming a brand. If my goal is to experiment until I die than maybe becoming a brand is less important.

The thing I am super curious about is how to combine the two! Would it be possible to ‘start’ a brand around me and my work in which I feel comfortable. And to keep experimenting on the side? How would that work? And does that mean that I can’t share those experiments within my own brand? I think that if I come up with a solution for this ‘problem’ I’d have the best of both worlds. To have a profitable art business together with a challenging and inviting artistic journey for me as an artist. To combine a recognisable brand AND the opportunity to keep experimenting.


Let’s just say we’ve solved the brand versus experimenting problem and that we want nothing more than to find our signature style. How would we go about it? And although I may not be so sure about whether or not I want a signature style, I really do think I cracked the code on this one:

  1. EXPERIMENT! It’s really that simple. Just lock yourself in your studio and try everything. Follow your gut. Make the things you want to make. Explore themes, subjects, mediums, surfaces, approaches and skills.
  2. Focus on what you like to do and the results that you love. So once you’ve found something you REALLY like doing, keep doing that, because that is a clear sign. The same goes for end results. Don’t be bothered with what others think about your end results. Be your own critic: if you like what you make, than you should pursue that. This doesn’t mean you shouldn’t make progress or try out new ways of looking at things, but that goes without saying.
  3. Create A LOT of work. Focus on productivity. Make as many artworks as you can for about one or two years. Try not to overthink it during those years. Then after that period of time look back on it. Can you see reoccurring themes, colours, approaches or maybe find a common denominator? Ask the opinion of your peers, your fellow artists, your friends, people from outside of the art world. What do they see?
  4. If you have gathered feedback then you can try to capture all of that into three or four words. Those words can be abstract or more concrete, it’s your choice. Put them together in a way that works for you and create your own art brand around it.


Let’s say I would do this. And after asking feedback I would find out people love my ink drawings more than any of my other work. My ink drawings have been called striking, vibrant and bold. Then I could choose striking, bold and ink drawings as my signature style.

Same goes for if people would love my mixed media collages above anything else. They have been called colourful, sophisticated and striking. So now I know I could choose to pursue a signature style in collages as well. But would that mean that I should focus on making collages only?

Maybe I could also choose to forgo the specific medium and focus on ‘striking’. A word I’ve heard twice now. So it must mean something right! Right?

Enough food for thought. To be continued…


I am very curious about how you feel about developing a signature style. Do you think it’s positive to pursue it? Or do you think it will just show itself after you put enough time and effort into your art? I’d love to hear from you in the comments.

With love,

The Fran


This week I’ve been busy with redecorating my studio wall. I discovered that I needed another studio scenery. New work asks for new inspiration. And what better inspiration than your own art?

studio wall how to inspire yourself as an artist
All new works in progress
all these new works and works in progress have been pinned on my studio wall
Laying on the floor
new ink drawings by the fran visual artist 2020
Had me jumping around my studio


My studio wall used to be quite clean. I wanted to showcase some larger works on it and so I did. Last month I started with some new works on paper (and with some I mean like 30 at once) so my studio floor was packed with art. I always love laying out my works in progress on the floor. But it becomes something else when you have to jump around your studio trying not to step on anything…

So I needed something to put all my works in progress on display. To watch them, get inspired, get new ideas for the foregrounds, maybe experiment a little bit with them in my head. And that’s when I thought of using that empty wall as a pin board!


This is my studio wall at the moment: an XXL pin board! I love it! It is super useful and it helps me organise my ideas and inspirations. The wall is so large it could easily feature all my current works in progress AND more. So I’ve also pinned my most recent oil pastel drawings and colour studies onto it.

new studio wall with my most recent work the fran visual artist 2020
new studio wall with my most recent work the fran visual artist 2020
new studio wall with my most recent work the fran visual artist 2020


With redecorating often comes something else which I like to call studio serendipity. It’s something that happens between you and your art that you couldn’t have thought of otherwise. Or that probably wouldn’t have happened hadn’t you changed the status quo.

In this case it’s this collection of seven colourful base layers. I pinned them on my studio wall and I suddenly realised I could combine them into one super large panorama painting. How exciting! Who would’ve thought! Not sure what to do with them yet. So stay tuned!

new art everywhere studio view by the fran visual artist 2020
base layers of new paintings on the studio floor of the fran visual artist 2020
studio serendipity a panorama painting is emerging the fran visual artist 2020


If you’d like to visit my studio to see all my available art you are more than welcome for a corona proof studio visit. Also, if you have you eyes set on a particular piece but you want to experience it in real life first, you’re more than welcome.

Please contact me to schedule an appointment. I’d be happy to meet you.


I don’t want to stay silent about what is happening in the world right now. I stand with the black community, with people of colour and other minorities.

The world I want to live in is a world of equality. Nobody wins unless everybody wins.

I strongly believe that you have to change yourself to change the world. So from now on I won’t be an ally in only words, but also in deeds.

Or, in the words of J.R.R. Tolkien – or Gandalf the Grey if you please:

‘Some believe it is only great power that can hold evil in check. But that is not what I have found. I have found that it is the small everyday deeds of ordinary folk that keep the darkness at bay. Small acts of kindness and love.’

My artworks are my small acts of kindness and love. And I want you to know that on a more personal level, behind the scenes I am taking everyday steps to advocate anti racism, to explore my own learnt biases and racist ideas, to bring it up with white family and friends and to destroy my white privilege.

I sincerely hope you are with me in this. And that even though we might be ordinary our kindness and love is going to ignite and inspire change.

With love and gratitude for this community,